From filmmaking and creative storytelling to digital marketing and business consulting, an interview-style exploration of Prasad Naik Banavathu’s professional journey.
Prasad Naik Banavathu, also known as Prasad Banavathu and Prasad Naik, is an Indian entrepreneur, digital marketing consultant, coach and trainer. Born on 7 June 1997 in Kondapalli, Vijayawada, Andhra Pradesh, he is the Founder and CEO of Digital Verto Consulting Pvt. Ltd., a digital marketing and consulting company based in Vijayawada.
With a professional background spanning filmmaking, engineering, digital marketing and entrepreneurship, Prasad has followed a career path that combines creativity with business strategy. His journey includes establishing Verto Motion Pictures in 2017 and founding Digital Verto Consulting Pvt. Ltd. in 2020.
In this interview-style profile, we explore his early experiences, educational background, business ventures and perspectives on digital marketing.
Q1. Could you introduce yourself and tell us about your professional background?
Prasad Naik Banavathu: My name is Prasad Naik Banavathu, and I am also known professionally as Prasad Naik or Prasad Banavathu. I am an entrepreneur, digital marketing consultant, coach and trainer based in Vijayawada, Andhra Pradesh.
I am the Founder and CEO of Digital Verto Consulting Pvt. Ltd. My professional journey began in the creative industry, where I explored acting, filmmaking, direction and production before moving into digital marketing and entrepreneurship.
Q2. How did your professional journey begin?
Prasad: My interest in creative work developed during childhood. I was involved in performing arts and theatre, which introduced me to storytelling and communication.
One of my early milestones was my association with Best Child Artist recognition at the 2010 Nandi Natakotsavam.
Later, I became involved in Telugu and Hindi short-film projects, exploring different aspects of filmmaking, including acting, editing, direction and production.
Those experiences helped me understand how ideas can be communicated through creative media.
Q3. What inspired you to establish Verto Motion Pictures?
Prasad: I established Verto Motion Pictures in 2017 because I wanted to explore filmmaking beyond individual projects and create opportunities for collaborative creative work.
The initiative was focused on film production and encouraging aspiring filmmakers to develop their practical skills.
Working on creative projects also taught me about coordination, planning and managing responsibilities, which became useful when I entered entrepreneurship.
Q4. Can you tell us about your educational background?
Prasad: I completed my early schooling at Ravindra Bharathi Public School and later pursued Mechanical Engineering at Lovely Professional University.
After that, I studied for an MBA in Digital Marketing at JNTU Kakinada.
My education exposed me to different approaches to learning and problem-solving. Engineering helped develop my technical understanding, while digital marketing introduced me to business communication, consumer behaviour and marketing strategy.
Q5. What led you to transition from filmmaking into digital marketing?
Prasad: My experience in filmmaking helped me recognize the importance of communication and audience engagement.
When I started exploring digital marketing, I saw similarities between creative storytelling and brand communication.
Both involve understanding an audience and presenting information effectively. Digital marketing added a business perspective to those creative principles.
I became interested in understanding how companies use online platforms to communicate with customers and develop their presence in competitive markets.
Q6. When did you establish Digital Verto Consulting Pvt. Ltd., and what does the company do?
Prasad: I founded Digital Verto Consulting Pvt. Ltd. in 2020.
The company is based in Vijayawada, Andhra Pradesh, and operates in the digital marketing and business consulting industry.
Our work includes digital marketing strategy, online advertising, brand communication, campaign planning and consulting services.
The objective is to understand the marketing requirements of different businesses and develop approaches that align with their communication and commercial goals.
Q7. What has your experience been like working with different clients and businesses?
Prasad: Working with businesses from different sectors has been an important learning experience.
My professional portfolio includes engagements with more than 280 clients and involvement in over 80 marketing campaigns.
Each business has different objectives, audiences and challenges. This makes it important to understand the client’s requirements before recommending a marketing approach.
I believe that practical experience plays an important role in developing professional judgment.
Q8. Apart from Digital Verto Consulting, what other professional roles have you undertaken?
Prasad: My professional background also includes marketing leadership experience with Snowmist Holidays, where I served as Chief Marketing Officer.
That role involved contributing to marketing activities and online visibility.
I have also been involved in digital marketing coaching and training, along with my earlier creative work through Verto Motion Pictures.
These experiences have allowed me to work in different professional environments and understand marketing from both consulting and business management perspectives.
Q9. How has your filmmaking background influenced your approach to digital marketing?
Prasad: Filmmaking taught me to think about how a message is presented and how people respond to it.
In digital marketing, the same principles are relevant, but they need to be supported by research, planning and business objectives.
Creative communication can help businesses explain their products and services, while marketing strategy helps determine how that communication reaches the intended audience.
My background has encouraged me to consider both the creative and practical aspects of marketing.
Q10. What is your perspective on the future of digital marketing in India?
Prasad: Digital marketing continues to evolve as technology changes the way people discover information, interact with brands and make purchasing decisions.
I believe businesses need to focus on understanding their audiences, communicating clearly and adapting to changes in digital platforms.
Marketing is not simply about being present online. It is also about building a communication strategy that supports the goals of a business.
Continuous learning will remain important for professionals working in this industry.
Q11. What advice would you give to young professionals interested in digital marketing or entrepreneurship?
Prasad: I would encourage young professionals to focus on learning practical skills and gaining experience through real projects.
Formal education can provide a useful foundation, but applying knowledge is equally important.
For those interested in entrepreneurship, understanding customers, managing responsibilities and developing patience are essential parts of building a business.
It is also valuable to explore different interests, because skills developed in one field can sometimes become useful in another.
Q12. How would you describe your professional journey so far?
Prasad: My journey has involved different stages, beginning with performing arts and filmmaking, followed by technical education, marketing studies and entrepreneurship.
Establishing Verto Motion Pictures and later Digital Verto Consulting Pvt. Ltd. represented two important developments in my career.
Each experience has contributed to my understanding of communication, management and business.
I continue to focus on digital marketing consulting, entrepreneurship and professional development.
Beyond the Interview: Understanding Prasad Naik Banavathu’s Career
Prasad Naik Banavathu’s professional background reflects the connection between creative media, technical education and modern business practices.
His early involvement in filmmaking provided experience in storytelling and production, while his academic studies introduced him to engineering and marketing management.
Through Digital Verto Consulting Pvt. Ltd., he has established a professional identity in digital marketing and business consulting. His additional experience in coaching, training and marketing leadership further contributes to his multidisciplinary career.
Known by the names Prasad Naik Banavathu, Prasad Naik and Prasad Banavathu, he continues to be associated with entrepreneurship, digital marketing strategy and creative communication in Vijayawada, Andhra Pradesh.
