In an era where algorithms often dictate creativity, Baaghi Productions has chosen a different path—one driven by emotion, truth, and defiance. Founded in the early 2020s by Jaivardhan Khatri, the India-based independent record label is rapidly emerging as a defining force in the country’s underground and alternative music culture.
At its core, Baaghi Productions is not just a music label—it is a creative rebellion. The name Baaghi, meaning “rebel,” is reflected in every aspect of its identity, from sound and lyrics to visuals and philosophy. The label’s guiding belief, “Rebellion with Reason,” fuels music that is emotionally charged yet intellectually grounded, vulnerable yet powerful.
Baaghi’s sonic palette is expansive, blending hip-hop, rap, R&B, pop, and experimental elements into a cinematic listening experience. Each track feels like a short film—layered with atmosphere, introspection, and narrative depth. The music speaks to heartbreak, ambition, social tension, and self-discovery, resonating deeply with India’s new-age listeners who crave authenticity over polish.
The label’s artists embody its philosophy in unique ways.
CCX delivers confessional storytelling, turning personal pain into poetic expression.
JKAY balances romance and rebellion, crafting melodic narratives that reflect emotional duality.
Hazaar, the most confrontational voice of the collective, channels raw energy and anti-establishment fire through experimental sounds and explosive performances.
What sets Baaghi Productions apart is its emphasis on feeling over formula. Lyrics are raw and introspective, visuals are urban and cinematic, and every release is designed to provoke thought rather than chase trends. This commitment has positioned Baaghi as a voice for independent artists who refuse to dilute their truth for mainstream acceptance.
As India’s independent music ecosystem continues to grow, Baaghi Productions is carving out its own lane—one rooted in expression as resistance and creativity as cultural commentary. With plans to expand its global presence, the label aims to connect storytellers across borders who speak the shared language of emotion, honesty, and rebellion.
In a landscape crowded with noise, Baaghi Productions stands out by staying real—proving that when heartbreak meets hustle, music becomes a movement.
