In the heart of western Odisha lies the vibrant Tier-3 city of Sambalpur known for its cultural richness and entrepreneurial spirit. In 1997, two visionary brothers from this humble town the Singhania brothers laid the foundation of a brand that would soon redefine the bakery industry in Odisha. They named it Gocool, a pure vegetarian bakery that would grow to become a household name, loved and trusted across the state. Now, as the brand celebrates 28 years of legacy, it stands tall not just as a business, but as a beacon of inspiration for aspiring entrepreneurs.
Humble Beginnings, Bold Vision
When Gocool started, the idea of a purely vegetarian bakery in a relatively small city seemed unconventional. But the Singhania brothers believed in purity, quality, and community trust. Sambalpur welcomed them with open arms, and soon their cakes, pastries, and savouries started winning hearts not just for their taste, but for their consistency and values.
Among the brothers, Amit Singhania soon emerged as the face and force behind Gocool’s exponential growth. With relentless dedication and strategic foresight, Amit transformed what started as a single outlet into a robust retail chain with 14 outlets across Odisha.
A Legacy Built on Quality and Trust
What truly sets Gocool apart is its unwavering commitment to purity. At a time when many bakeries struggled to maintain consistency or faded amidst market competition, Gocool flourished. The brand positioned itself as Odisha’s most trusted homegrown pure veg bakery, becoming an integral part of countless celebrations from birthdays to weddings.
Amit’s leadership wasn’t just about expanding numbers it was about building a culture of excellence. By maintaining hygiene, innovating with flavors, and never compromising on quality, Gocool earned customer loyalty that spanned generations.
Last Scoop: A New Scoop of Innovation
Gocool’s journey didn’t stop at cakes and bakes. With a finger always on the pulse of changing consumer preferences, Amit Singhania took another bold step the launch of LastScoop, a premium ice cream venture that redefined dessert experiences in Odisha. Ladt not only brought new, exotic flavors to the market but also introduced a premium segment that was largely untapped.
This addition didn’t just expand the brand’s portfolio it reshaped the dessert landscape of Odisha, making premium quality ice cream accessible and desirable to the local population.
A Benchmark Journey That Inspires
Gocool’s success story is more than just business growth; it is a case study in resilience, innovation, and homegrown excellence. In a state where many bakery businesses have struggled to sustain, Gocool thrived thanks to Amit’s laser sharp strategies, community first approach, and relentless drive.
From the narrow lanes of Sambalpur to urban centers across Odisha, Gocool has not only scaled physically but also emotionally becoming a part of the state’s identity.
A Message to the Youth
The journey of Gocool is a powerful reminder to today’s youth: you don’t need to be from a metro city or have massive capital to build a legacy. All you need is a vision rooted in authenticity, a passion for excellence, and the courage to dream big from a small place.
As Gocool celebrates its 28th anniversary, it doesn’t just mark years, it celebrates an enduring legacy that continues to rise, inspire, and sweeten lives across Odisha.
From Sambalpur to the soul of Odisha Gocool is not just a bakery, it’s a movement.
