Zain Mir, also professionally identified as Zain Ajaz Mir, is an Indian marketing consultant, performance marketing specialist and digital growth professional based in Dubai, United Arab Emirates. Born on 15 October 1991 in Srinagar, Kashmir, he is the founder of PerformanceMarketing.ae, a growth and performance marketing venture established in 2026. With professional experience dating back to 2016, Mir has worked across digital acquisition, paid advertising, search engine optimization, marketing analytics, CRM, conversion optimization and artificial intelligence-enabled marketing systems. His career includes positions at Publicis Media / Performics, Lqvd Asia, Home of Performance, Meydan Free Zone and Créo Global, where he served as Head of Performance and later General Manager.
A Professional Identity Shaped by Marketing and Technology
The digital marketing industry has changed considerably over the past decade. Advertising campaigns are no longer evaluated only through impressions, clicks or website visits. Businesses increasingly examine customer acquisition costs, conversion quality, sales performance and the effectiveness of their marketing investments.
Zain Mir’s professional development has taken place within this changing environment.
His career has involved understanding how advertising platforms, marketing technology and customer data can work together to support business growth. From managing digital campaigns to overseeing teams and marketing operations, his responsibilities have expanded across several areas of the marketing ecosystem.
Rather than being associated with a single advertising platform, Mir’s professional experience covers the broader relationship between marketing activity and measurable commercial outcomes.
Zain Mir’s Early Life and Academic Journey
Zain Ajaz Mir was born in Srinagar, Kashmir, on 15 October 1991.
He pursued higher education in engineering, completing a Bachelor of Technology (Honours) in Mechanical Engineering at Lovely Professional University. He subsequently obtained an MBA in Marketing and General Management from Amity University, Noida.
His transition from engineering education to a marketing career brought together two different academic disciplines.
Engineering provided a technical foundation, while management education introduced business strategy, organizational processes and marketing principles.
These areas later became relevant to his professional responsibilities involving campaign analytics, digital systems, advertising performance and commercial planning.
The Beginning of a Career in Digital Acquisition
Mir entered the marketing profession around 2016, during a period when digital advertising platforms were becoming increasingly important for customer acquisition.
Between 2017 and 2020, he worked at Publicis Media / Performics in Gurgaon, India.
His professional assignments included marketing activities associated with Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University.
During this stage, he worked on paid search, paid social advertising, mobile application growth, biddable media and international digital acquisition.
The experience introduced him to different business models, audience segments and campaign measurement requirements.
Moving Across Industries and Markets
In 2020, Mir joined Lqvd Asia as Media Manager, where his work involved consumer, wellness, education and sports-related marketing activities.
His portfolio included campaigns associated with Royal Challengers Bangalore and Optimum Nutrition.
Following this period, Mir continued his career in Dubai through Home of Performance.
He initially joined as Digital Account Manager and subsequently became Head of Performance Marketing.
His responsibilities included planning advertising strategies, managing client accounts, supervising performance activities and coordinating teams working across different marketing channels.
The agency environment also exposed him to businesses operating in luxury, FMCG and service-related sectors across GCC and European markets.
Developing an In-House Marketing Perspective
Mir’s appointment as Digital Marketing Manager at Meydan Free Zone marked another phase in his professional career.
From 2022 to 2024, he worked on digital growth, customer acquisition, CRM, conversion optimization and marketing attribution.
His responsibilities included examining lead quality, improving customer communication processes and connecting marketing-generated enquiries with sales activities.
He also worked on WhatsApp-based customer journeys and feedback systems between marketing and sales teams.
The role required attention not only to advertising performance but also to what happened after a potential customer entered the business’s acquisition process.
From Performance Specialist to Agency Leadership
In 2025, Mir joined Créo Global, taking on senior responsibilities in performance marketing and growth.
He served as Head of Performance and later as General Manager.
His responsibilities included supervising performance marketing activities, overseeing search marketing initiatives, managing client relationships and participating in agency operations.
He also worked on attribution, commercial planning and technology-assisted marketing processes.
This stage of his career represented a transition toward broader organizational responsibilities involving marketing strategy, operational management and team leadership.
Establishing PerformanceMarketing.ae in 2026
After working across different agency and in-house environments, Zain Mir founded PerformanceMarketing.ae in 2026.
The venture focuses on digital growth through performance advertising, customer acquisition, conversion optimization, marketing analytics and automation.
Its areas of work reflect Mir’s experience in connecting advertising investments with business objectives.
PerformanceMarketing.ae also incorporates marketing technology and measurement processes into its approach to digital acquisition.
For Mir, the venture represents an independent professional platform built around the marketing disciplines he has worked with throughout his career.
How Zain Mir Approaches Digital Growth
A recurring theme in Mir’s professional work is the relationship between customer acquisition and business performance.
Digital advertising can introduce potential customers to a business, but the effectiveness of a campaign also depends on factors such as website experience, lead quality, customer communication and conversion processes.
Mir’s professional activities have therefore involved several interconnected areas, including paid advertising, SEO, CRM, marketing attribution, reporting and sales feedback.
His experience reflects a marketing approach in which advertising channels are evaluated as part of a wider customer journey rather than as isolated activities.
Artificial Intelligence and the Changing Marketing Landscape
Artificial intelligence has introduced new possibilities for marketing operations, including automated reporting, research assistance, content workflows and campaign analysis.
Mir’s work includes the use of AI-assisted systems in areas such as SEO content production, quality assurance, marketing research, reporting and contact-centre call auditing.
He has also worked with automation and attribution systems intended to improve the organization and interpretation of marketing information.
These activities form part of his broader interest in marketing technology and data-supported decision-making.
Industries and Professional Specializations
Over the course of his career, Mir has worked on marketing activities involving telecommunications, education, consumer brands, sports, wellness, luxury, lifestyle, real estate, business setup, fintech, e-commerce, automotive and professional services.
His professional specializations include performance marketing, growth strategy, paid search, paid social, digital acquisition, SEO, conversion optimization, marketing attribution, CRM and marketing automation.
The variety of industries has provided experience with different customer acquisition models and marketing objectives.
90rz: An Extension of His Professional Identity
Beyond his consulting and organizational roles, Zain Mir is associated with the personal brand 90rz.
The identity is used for publishing and sharing material related to growth marketing, digital advertising, search engine optimization, marketing technology and artificial intelligence.
Through 90rz, Mir maintains an additional professional presence connected to his interests in digital marketing and technology.
Industry Recognition and Professional Experience
Mir’s work and associated teams have been connected with industry recognition through programs including the MENA Search Awards and MarCom Awards.
These recognitions have involved areas such as paid search, SEO, integrated performance marketing and marketing communications.
His broader professional experience includes working with marketing agencies, established brands and business organizations across India and the Middle East.
Zain Mir’s Professional Position in 2026
As of 2026, Zain Mir is based in Dubai and is associated with PerformanceMarketing.ae as its founder.
His career encompasses approximately a decade of experience in digital marketing, including performance advertising, customer acquisition, growth strategy, marketing measurement and senior management.
From his early work at Publicis Media / Performics to his leadership responsibilities at Créo Global, Mir’s professional development has involved progressively broader responsibilities across marketing and business operations.
His current professional focus continues to include growth marketing, performance advertising, marketing technology, automation and artificial intelligence-enabled marketing processes.
Conclusion
Zain Mir’s professional biography reflects a career developed across technical education, digital advertising, growth strategy and marketing leadership.
Born in Srinagar and currently based in Dubai, he has worked in both Indian and international marketing environments.
Through his association with PerformanceMarketing.ae and his personal brand 90rz, Mir continues to maintain a professional presence in the fields of performance marketing, digital growth and marketing technology.
His career illustrates the increasing overlap between marketing, data, technology and business management in contemporary digital commerce.
